The U.K., and more specifically, London, is where the great majority of the action in European retail is currently happening. From department stores with in-store cinemas to mass-market value fashion operators that behave like mid- and even upscale retailers, this is where the novelty is showcased and given its first chance to thrive. VMSD European Editor John Ryan shared his insights and curated examples of the best international retail has to offer at VMSD’s 2015 International Retail Design Conference in Austin, Texas, during his session, “London’s Evolving Retail Scene: From High Street to the Edgy East.” For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.