Lowe’s Cos. Inc. (Mooresville, N.C.) was awarded the 2008 Energy Star Award for excellence in retail commitment by the U.S. Environmental Protection Agency, for the company’s contributions to reducing greenhouse gas emissions “through leadership in marketing and promoting energy-efficient products and solutions.”
Lowe’s will be recognized at an awards ceremony in Washington, D.C., on April 1, 2008.
The EPA gives the award to the retailer that “successfully promotes and delivers Energy Star qualified products and projects, saving consumers money and reducing greenhouse gas emissions.” The award winners are selected from more then 9000 organizations that participate in the program.
Lowe’s, a partner in the program since 2001, is being honored for marketing its comprehensive line of products that have earned the Energy Star designation, the mark of environmental protection through energy efficiency, as well as numerous energy-saving projects for the home. This has included promoting compact fluorescent light bulbs and helping pave the way for new energy-efficient technologies.
“To be honored with an Energy Star award for a sixth consecutive year validates the importance of our ongoing efforts to educate our customers about products that not only save money, but help conserve valuable natural resources,” said Bob Gfeller, Lowe's senior vp, marketing and advertising. “We all share in this responsibility, and we are proud to take a leadership role in promoting solutions that benefit both our customers and the environment.”
In 2007, Lowe’s developed an advertising campaign dedicated to promoting its partnership with Energy Star. Advertising Age recognized one of the ads as “One of the Top 10 Most Liked, Most Recalled Ads.”
The Energy Star program was introduced by the EPA in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. It offers businesses and consumers energy-efficient solutions to save energy, money and help protect the environment.