Macy’s Inc. (Cincinnati) and Toys“R”Us (Wayne, N.J.) are partnering to open toy departments in select Macy’s locations during the 2012 holiday season. Branded Toys“R”Us Express, the shops will be located in 24 Macy’s stores in major markets nationwide and will operate on a leased basis, averaging approximately 1500 square feet in size.
The shops are expected to be open from mid-October to mid-January, offering an edited assortment of the most popular items from the toy retailer. “Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists,” says Jeff Gennette, Macy’s chief merchandising officer. “By partnering with Toys“R”Us, the authority in the toy space, we can offer a comprehensive toy assortment and one-stop shopping in this largest gift-giving time of the year.”