Home furnishings retailer West Elm (Brooklyn, N.Y.) will open a new retail store on University Avenue in Palo Alto, Calif., this month. The new location will open with the brand’s early Holiday assortment. It will also be the second location to sell goods made by Etsy artists by featuring a collection of decorative accessories and art made by Etsy artists from the South Bay.
“We are excited to open a store in Palo Alto that will bring not only our assortment, but also the arts and crafts of some of the talented artists and designers of the South Bay, to University Avenue,” says Jim Brett, president of West Elm. “We are passionate about supporting our local community, and we look forward to developing ongoing relationships with local Etsy artists.”