Macy’s (Cincinnati) announced it is partnering with Dormify (New York), an online retailer that offers accessories for college-bound women. Dormify will be creating an exclusive bedding line that will be offered in select Macy’s stores and online.
According to New York Post, the deal is an effort by Macy’s to attract Millenials and will be the first time Dormify’s products will be available in a bricks-and-mortar retail store.
“It’s a designer brand,” said Dormify’s Chief Product Officer Stephanie Hayman. Prices will reflect that: A twin comforter set from the line is expected to sell for $160 and a sheet set will be priced at $60.