Macy’s (Cincinnati) settled a trademark dispute over defunct department store names that the company owned. In doing so, they gave up the rights to store names Jordan Marsh, I. Magnin, Bamberger’s, Foley’s, Robinsons-May and Bullock’s.
Strategic Marks (Newport Beach, Calif.) is the company that has acquired the names and plans to use them to build a “virtual mall” featuring the names and also has plans to potentially open brick-and-mortar stores in the future.
The lawsuit has been in the works for five years after Macy’s sued the company for featuring a variety of defunct names it owned on merchandise, reports WCPO.