Cincinnati-based Macy's Inc. reported total sales of $1.860 billion for the four weeks ended Feb. 25, 2012, an increase of 5.5 percent. On a same-store basis, sales grew 4.6 percent in February 2012 while online sales (macys.com and bloomingdales.com combined) were up 31.3 percent for the month (online sales are included in the same-store sales calculation for Macy's, Inc.).
“Our fiscal 2012 is off to a good start with February sales that exceeded our expectations,” says Terry Lundgren, chairman, president and ceo, Macy's Inc. “We saw good consumer response to our early spring deliveries in women's apparel, and continued strong trends in accessories, shoes, cosmetics, men's and home, which bodes well for the months ahead. Our assortments will be fresh and distinctive as we prepare for our spring initiatives, including the major promotion related to the fashions and cultures of Brazil, which launches in May.”
The company expects same-store sales to continue to be strong, rising 3 to 3.5 percent for the March-April period.