Food Retailing / Supermarkets

McDonald’s Global Sales Rise

U.S. and European sales drive strong performance

Published

15 years ago

September 10, 2009

VMSD Staff

McDonald's Corp. (Oak Brook, Ill.) reports its global comparable sales rose 2.2 percent in August. By segment, same-store sales grew 1.7 percent in the U.S. and 3.5 percent in Europe, while sales in the Asia/Pacific, Middle East and Africa market dropped 0.5 percent.

“Our commitment to providing customers with menu variety, value and convenience is delivering sustained global comparable sales growth despite the current economic environment,” says ceo Jim Skinner. “We will continue to drive the business forward and build market share by executing our customer-centric Plan to Win.”

Sales in the U.S. were driven by the introduction of the new premium Angus Third Pounders and McCafe espresso-based coffees. In Europe, the company's tiered menu approach, which includes locally relevant limited-time food offerings, helped drive up sales, especially in the U.K., France and Russia.
McDonald's operates more than 32,000 local restaurants in more than 100 countries.

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