Headlines

Moët Pops Cork on Parisian Pop-Up

Moët & Chandon (Epernay, France), Chef Yannick Alléno and fashion designer/illustrator Charles de Vilmorin have teamed to open a pop-up “cultivating creativity, gastronomy and savoir-fête for a summer in Paris,” the partners say in a news release.

The space offers “refined culinary experiences staged to whimsical decor, all with a dash of iconic Parisian flair,” according to the release. Its design features by de Vilmorin include vibrant colors and numerous flowers; ecstatic faces emerging from graphic murals on the walls; and abstract light playing through the windows.

“Moët in Paris by Allénos blends the grandeur of our gastronomic heritage with the vibrant spirit that defines modern Paris,” says Alléno. “It’s a place where each glass of Moët & Chandon is not just a toast, but also a celebration of craftsmanship, community and the shared joy that only such timeless elegance can inspire. We’re not just creating meals; we’re crafting memories woven into the very heart of the city—each one as effervescent and unforgettable as this champagne.”

Located the city’s the 7th arrondissement, the pop-up will be open through the summer. Its closing day will be when the first day of harvest is declared in Champagne in early fall.

Moët & Chandon is a unit of luxury powerhouse LVMH.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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