Macy’s (New York) and Muppets have partnered once again, this time transforming Macy’s renowned Broadway windows into scenes from The Muppets’ Wizard of Oz firm, which will air this May on ABC. The unveiling took place on Sunday at Macy’s Herald Square’s Broadway windows in a special grand kick-off celebration to Macy’s much-anticipated 31st annual Flower Show. Grammy award-winner and Muppets’ Wizard of Oz co-star Ashanti unveiled the windows.
The windows feature floral renditions of six scenes from the film recreated with thousands of live flowers. Additionally, during the spring season, exclusive Muppets’ Wizard of Oz merchandise will be featured and Macy’s shoppers will get a preview of the film at special kiosks stationed throughout the store.
The Muppets’ Wizard of Oz partnership is the latest endeavor in the Muppets ongoing relationship with Macy’s, a division of Federated Department Stores (Cincinnati). A Kermit the Frog balloon has appeared in the Macy’s Thanksgiving Day Parade since the early 1970s, and Kermit has made numerous in-person appearances at the parade over the years. In addition, the Muppets are regularly featured as part of Macy’s in-store promotions, including the 2003 Kermit holiday plush offering.
“We are incredibly excited that Macy’s has chosen to transform their much-loved flower show windows into our magical land of Muppets’ Wizard of Oz,” said Chris Curtin, general manager and vp, Muppets Holding Company LLC (MHC), a subsidiary of The Walt Disney Company. “Macy’s and the Muppets have a long history together and we look forward to joining forces with them again as part of this event.”