Nathan’s Famous (Jericho, N.Y.) has announced a partnership with Ghost Kitchen Brands (Philadelphia), according to a press release.
Through this partnership, Nathan’s is planning to open 60 “non-traditional” locations across the U.S. and 40 in Canada by the end of 2021. Many of the new kitchen concept locations will be located inside Walmart (Bentonville, Ark.) stores and offer third-party delivery and carryout options.
With plans to open 150 new locations by the end of next year, Ghost Kitchen Brands will offer Nathan’s Famous menu items and their Wings of New York virtual concept in their kitchens.
George Kottas, Founder and CEO of Ghost Kitchen Brands, said in the release: “We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavor of New York. As we continue to grow and reinvent the restaurant industry with our unique restaurant concept, we take pride in helping iconic brands scale to reach and serve more customers, allowing customizations and combinations with other brands, all in the convenience of one order.”