Nectar Bath Treats (Las Vegas), which sells premium bath and body products, has opened two stores in UAE: in Dubai at Dubai City Walk and in Abu Dhabi at Abu Dhabi Mall. Those locations come on the heels of the company opening retail locations in Minnesota, Florida, Hawaii and Poland during the past year or so.
The self-care products that Nectar makes in Las Vegas outline the UAE spaces, highlighting a demo sink and customizable fragrance bar. Nectar’s scent bar allows customers to redefine their signature scent, a popular feature from their Las Vegas HQ that the Nectar team intentionally prioritized for UAE. Visitors are encouraged to touch, see, smell and sample.
Nectar Bath Treats CEO Tom Taicher, views Dubai, in particular, as a natural place for his company. “When I first visited Dubai, it felt immediately like home,” he says. “From the fountains to the resorts and the desert climate, it felt just like being in Vegas… Nectar Bath Treats is the perfect fit for families and travelers looking for a one-of-a-kind experience.”
The UAE stores are part of an expansion strategy that the retailer says will eventually include locations in London, New York and Tokyo.