H&M (Stockholm) will open its new Manhattan flagship today, becoming the first U.S. store to carry all of the retailer's products under one roof.
The offerings include men’s and women’s sportswear and ready-to-wear, lingerie, underwear, accessories, children’s wear, newborn apparel, special sizes, maternity apparel, cosmetics and the home collection, according to Women’s Wear Daily.
Situated at Fifth Avenue and 48th Street, the 57,000-square-foot flagship will rein as the biggest H&M store until later this year when a 63,000-square-foot unit opens in Herald Square.