NYX Professional Makeup (El Segundo, Calif.) announced that it will open its first flagship store in New York this week in Manhattan’s Union Square. Set to open Friday, this will be the company’s 20th store to open in the country.
To encourage customers to experiment with makeup, the store features lip, lash and shadow bars and will also provide opportunities for customers to sign up for personalized one-on-one lessons with the store’s makeup artists.
According to a press release, the store will also integrate a variety of digital technologies such as an interactive makeup stations with custom video tutorials and a Colorcast wall that will allow customers to filter looks based on your color palette.