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Party City to Increase Number of Halloween Popups

Party City (Rockaway, N.J.) will open between 80 and 100 Halloween City popup stores this season, says President and CEO Bradley Weston. That represents as much as a four time increase over the 25 temporary stores the retailer opened in 2020.

“We’re ready for any level of demand as we are … still in a volatile and dynamic time,” Weston said of the Halloween season said in a Seeking Alpha transcript. In 2019, the brand opened 250 Halloween popups.

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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Jennifer Acevedo
Tags: halloweenparty citypopup
3 years ago

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