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Party City to Increase Number of Halloween Popups

The retailer plans to open between 80 and 100 temporary stores




Party City (Rockaway, N.J.) will open between 80 and 100 Halloween City popup stores this season, says President and CEO Bradley Weston. That represents as much as a four time increase over the 25 temporary stores the retailer opened in 2020.

“We’re ready for any level of demand as we are … still in a volatile and dynamic time,” Weston said of the Halloween season said in a Seeking Alpha transcript. In 2019, the brand opened 250 Halloween popups.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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