Piperlime, Gap Inc.’s online fashion shop, is expanding its site to include men’s apparel. Piperlime will offer an edited assortment of the hottest trends for men from a mix of established brands, including 7 for All Mankind, Ben Sherman, Converse Black Canvas, Diesel, RVCA, G-Star, Joe’s Jeans, Lacoste, Levi’s Made & Crafted and Original Penguin, as well as emerging resources.
“We are excited to bring our edited point-of-view to men’s apparel,” says Jennifer Gosselin, general manager of Piperlime. Offered up in a clean, uncluttered presentation with the right amount of attitude and style advice, Piperlime will become a compelling destination for men as well as for women shopping for their guy.”
With the expansion into men’s apparel, Piperlime will offer around 35 clothing brands. The online boutique launched in October 2006.