Quiksilver Inc. (Huntington Beach, Calif.) has named Paul McAdam, ceo of AllSaints North America, as president of retail. McAdam, who will start with the company next week, succeeds Bradley Sell, a Quiksilver veteran with more than a decade at the company.
“The attraction that I have to the brand is it’s got 40 years of great history,” McAdam told Women’s Wear Daily. “I think we can have a strong retail handwriting. Whether you like AllSaints or not, it has a very differentiated viewpoint and, at Quiksilver, we can have a strong message at retail, probably stronger than it is today.”
McAdam’s career includes serving as president of Ben Sherman North America, before joining London-based AllSaint’s.
Quiksilver operates 834 stores worldwide mainly under the Quiksilver, Roxy and DC nameplates, and is available at 11,500 doors in the Americas including Pacific Sunwear, Nordstrom, Zumiez and Dick’s Sporting Goods.