Quiznos (Denver) is taking its toasted sandwich chain to India. The company has entered into a master franchise agreement to open up to five locations in India by the end of 2011 as part of the company’s international development initiative.
Quiznos awarded master franchising rights for Southern India, including Bangalore, Kochi, Chennai and Hyderabad, to Arjun Valluri, who operates 15 Xtreme Sports Bar locations and 3 Caffe Latte concepts in the country.
“At Quiznos, we are well-positioned for tremendous international expansion,” says Lee Vala, international chief development officer. “With shifting demographics, a young upcoming population and a growing affinity toward international brands among Indian consumers, our entrance into India represents an especially exciting opportunity for investment and growth.”
Store menus in India will feature Quiznos’ signature toasted sandwiches and flatbread Sammies, as well as the chef-inspired salads, sides and desserts. The menu will also feature some local customization, including new custom sauces and dressings reflecting the flavors of traditional Indian cuisine, Indian grains incorporated into the bread and a broader variety of vegetarian selections.
Over the next few years, Quiznos plans to grow its international footprint to more than 40 countries and territories, with target markets in Central and South America, Europe, the Middle East, and Southeast Asia.