Rebecca Minkoff to Open L.A. Flagship

Rebecca Minkoff (New York) has announced that it will be launching its largest store yet later this month in Los Angeles.

Set to open Aug. 27, the 4500-square-foot boutique will include a gallery for art, music and technology displays as well as a dedicated space for the brand’s newest category addition of athleisure. It will also feature a menswear collection designed by Uri Minkoff that will have its own entrance within the larger flagship.

The store will also incorporate a variety of embedded digital technologies to appeal to the next generation of shoppers. According to Footwear News, Rebecca Minkoff said, “This store, in particular, represents the millennial woman and her approach to shopping — it was designed to personally identify with our customer.”