Fanatics Inc. (Jacksonville, Fla.) – the official licensed sports apparel and merchandise partner of the NFL, MLB and NBA, among numerous others – has rolled out a completely modular shop for NASCAR. Able to be packed up and shipped to events at race tracks across the country, the fixtures are easily wheeled out and set up in tents, then stocked with merchandise quickly and easily. “The philosophy of modular fixture design for merchandising flexibility … allowed us to approach trackside temporary retail for NASCAR in a way we haven’t before,” says Brendan McQuillan, vp of in-venue commerce, Fanatics Inc. “This retail concept will revolutionize our approach with other major sports organizations for in-venue retail and events.”