Ron Rodrigues, previously president and ceo of Bay Area Display (San Francisco), has been named vp of sales and marketing for True Visual Inc. (also of San Francisco).
True Visual designs and manufactures store fixtures, soft sculpture mannequins, decoratives and holiday display. The company will be carrying many of BADSF's product lines and can be viewed in the Sony Gallery windows in Chicago, during GlobalShop, as a part of the “Windows of the Magnificent Mile” competition.