Saks Fifth Avenue (New York) is expanding its personal shopping and styling service into select hospitality destinations across the U.S.
The department store retailer has partnered with high-profile luxury resort operators, including Marriott International (Bethesda, Md.) and its luxury brands The Ritz-Carlton and St. Regis Hotels & Resorts, to bring the Fifth Avenue Club to life in private suites at the hotelier’s properties. Previously, such suites have been housed in the brand’s stores.
“This innovative new format allows us to expand Saks Fifth Avenue’s highly personalized service into new markets and deliver a one-of-a-kind shopping experience tailored to our clients’ unique lifestyles,” said Larry Bruce, President, Saks Fifth Avenue stores.
Available to both local customers and hotel guests, the new suites offer personal shopping and styling appointments, in addition to special events, trunk shows and unique shoppable experiences. The Fifth Avenue Club has recruited skilled personal stylists in each market to provide clients with expertly curated merchandise selections across all categories based on each client’s specific needs and style preferences, from clothing and accessories to shoes and fine jewelry.
To celebrate the expansion of the clubs, Saks Fifth Avenue and Marriott hosted a dinner May 31 at The Ritz-Carlton, Laguna Niguel in California, where guests had the opportunity to explore the resort’s new suite.
“The Ritz-Carlton, Laguna Niguel served as the perfect setting to celebrate the expansion of the Fifth Avenue Club and our longstanding relationship with Saks Fifth Avenue,” said Tina Edmundson, President of Luxury for Marriott. “We are delighted to welcome the Fifth Avenue Club to select hotels and resorts within our luxury brand portfolio and are thrilled to be able to provide our guests and locals alike with the type of bespoke experiences that both brands are known for.”
The expansion of the Fifth Avenue Club includes private, standalone styling suites at luxury hotels and resorts in the following markets: Charleston, S.C.; Deer Valley, Utah; Honolulu, Hawaii; Laguna Beach, Calif.; Maui, Hawaii; Nantucket, Mass.; Napa Valley, Calif.; Nashville, Tenn.; and Orlando, Fla.
Saks Fifth Avenue did not disclose whether any other hoteliers beyond Marriott have signed with the program.