Samsung Opens Latest Premium Experience Store

Samsung's latest Premium Experience Store at the Mall of Asia in Bengaluru. Photography: Courtesy of Samsung

Samsung (Suwon, South Korea) unveiled its latest Premium Experience Store today at the Mall of Asia in Bengaluru.

A one-stop shop for products and services, the 1200-square-foot store houses a gaming zone and an audio-visual zone where guests can try the latest products. The store also highlights Samsung’s connected device ecosystem, Samsung SmartThings.

Expanding into “phygital” design, the space also includes Samsung’s Store+ endless aisle platform where shoppers can browse Samsung products – whether in-store or online – using a digital kiosk. Online items can be ordered from the store and directly delivered.

VMSD Staff

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