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Samsung Opens Latest Premium Experience Store

The store includes a gaming zone and a “phygital” platform for online shopping in store

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Samsung’s latest Premium Experience Store at the Mall of Asia in Bengaluru. Photography: Courtesy of Samsung

Samsung (Suwon, South Korea) unveiled its latest Premium Experience Store today at the Mall of Asia in Bengaluru.

A one-stop shop for products and services, the 1200-square-foot store houses a gaming zone and an audio-visual zone where guests can try the latest products. The store also highlights Samsung’s connected device ecosystem, Samsung SmartThings. 

Expanding into “phygital” design, the space also includes Samsung’s Store+ endless aisle platform where shoppers can browse Samsung products – whether in-store or online – using a digital kiosk. Online items can be ordered from the store and directly delivered. 

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