Sears Roebuck (Hoffman Estates, Ill.) has launched an in-store programming network in 870 full-line stores.
Premier Retail Networks (San Francisco), creator of one of the world's largest in-store media networks, will deliver customized, high-definition (HD) programming on Sears' in-store television broadcast platform. The HDTV platform is capable of delivering content targeted by geographic region and stores. PRN will use DISH Network Business Solutions (DNBS) as the satellite delivery provider for this platform.
Sears' programming will contain customized product information along with entertainment, sports, concert footage, movie trailers and advertising. With satellite delivery of PRN content, programming segments can be updated frequently to provide timely in-store messages. Sears says it and its vendor advertisers will now have targeting capabilities allowing them the opportunity to customize their message to consumers by geographic region and store.