Categories: Videos

Selling Innovation through the Organization: How Kroger Redefined the Guest Experience

 

Grocery stores have always been a staple, not only because people need to buy food and consumer packaged goods, but because they’ve continued to evolve to make the customer experience enjoyable. . In a session at the 2017 International Retail Design Conference (IRDC) in New Orleans, grocery retailer Kroger explained how innovative ideas are presented and sold through corporate leadership to create unique, meaningful and relevant experiences for its guests. Attendees heard the best way to get buy-in, advance new ideas and foster innovation within your own retail organization from a retailer with a proven track record of success.

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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