Audio retailer Sennheiser (Wedemark, Germany) has opened up a pop-up in New York's SoHo neighborhood.
Known for its headphones, the brand’s SoHo shop will focus on allowing guests to experience products firsthand, reports Chain Store Age. Visitors enter the store through a “sound tunnel” where city noise gets quieter and quieter as guests proceed towards the showroom.
The store is split into a retail area and a showroom for professional solutions. There is also a “sound temple” where visitors can test Sennheiser’s latest innovations and higher-end products.
Later this month, Sennheiser will open a permanent space in Westfield World Trade Center in Manhattan.