Sony Style fashioned trees from neon, feathers, paillettes and luxe upholstery to create a “Give Great Gifts” theme for its 2005 holiday display. Inside each window, animated “gift girls” were equipped with flashing illuminated two-way mirrors in their midriffs which revealed and hid products as they spun and moved throughout the windows.
In a glowing red window, flat-panel LCD televisions and portable DVD players hung on a brightly lit neon tree.
Client: Sony Style, New York
Christine Belich, executive creative director
Leigh Ann Tischler, visual events manager
Mark Fugarino, design manager
Natasha Holt, regional visual manager
Joshua Goldowsky, visual coordinator
Feather, Upholstered and Metal Trees/Gift Girl Mannequins: Razortooth Design, New York
Neon Tree: Lite Brite Neon, Brooklyn, N.Y.
Paillette Trees/Ornaments: , New York
Vinyl Graphics: Sign Solutions, New York
Mall Window Banners: Meisel, Dallas
Mirrored Plexi Pieces: Dimensional Lettering, New York
Richard Cadan, New York