Categories: Headlines

Starbucks Reports Drop in Same-Store Sales

Starbucks (Seattle) reported that its U.S. same-stores sales fell 5 percent during its fiscal first quarter after a surge of COVID-19 cases led to harsher dining restrictions. Shares fell about 1 percent in extended trading.

Same-store sales fell just 3 percent in October but slid to 8 percent by December. CEO Kevin Johnson said the company had a “very strong” holiday season and Starbucks gift card activations exceeded the company’s projections, reports CNBC.

In China, Starbucks’s second-largest market, same-store sales turned positive for the first time since the pandemic began. Its same-store sales rose 5 percent, although transactions still declined compared with the same time a year ago.

Next quarter, the company is predicting U.S. same-store sales growth of 5 percent to 10 percent. January same-store sales are expected to turn positive after December’s downward slide, according to executives.

 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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