Holy Fashion Group (Kreuzlingen, Switzerland) announced that its menswear brand Strellson plans to open a freestanding store in Vancouver, British Columbia, later this fall. The 2200-square-foot store is being designed and fabricated by Canada’s Best Store Fixtures, reports Vancity Buzz.
Located at 745 Thurlow Tower, the store will be located near Versace and Brunello Cucinelli, and is the retailer’s third store in Canada. The retailer has plans to open two more Canadian locations next summer in Toronto’s Yorkdale Shopping Centre and in Ottawa, Ontario's Rideau Centre.
These freestanding stores are an effort to build brand awareness in the growing Canadian menswear market.