New York City (April 2017) — The Innovations Design Studio looked to art for their spring collection—not just bold brushstrokes and colorful patterns, but also the subtle beauty of Concrete Minimalism.
“What we appreciate about Minimalism is that it looks like there’s nothing that goes into it. But in a sense, everything goes into it. It’s everything and nothing,” said VP of Sales Michael Freedman.
The soothing, minimalist texture of Innovations’ new wallcovering Marmo is a study in the artistic process. The organic pattern originated in cloud formations, and with the application of paint on a plain weave of linen, evolved a marbleized, encaustic quality. Drawing from nature, and art, with a tone-on-tone palette that references the subtle colorations of Agnes Martin, 36-inch Marmo offers five, refined variations for the wall.
About Innovations: A design-driven, family-owned company, Innovations in Wallcoverings, Inc., has been creating unique solutions for interiors since 1975. Their Design Studio, based in New York City, collaborates with artisans around the world to develop solutions for the vertical surface—wallcoverings, textiles and faux leathers—all offered with the highest level of personal service. At Innovations, the name speaks for itself.