Headlines

Subway Might Sit Out Super Bowl

Sandwich retailer says price has become too high

Published

11 years ago

October 14, 2013

steve kaufman

Subway (Millford, Conn.), whose TV ads are filled with football players and other athletes, indicated it might skip the next Super Bowl.

Chief marketing officer Tony Pace told Advertising Age that $4 million for a 30-second spot might be too much for the company – even though previous ads during the game have paid off.

“I'm not sure there are going to be spots available at the table with the kind of pricing that makes sense for us,” Pace said.

Pace said last year’s game brought in 108 millio viewers and the company got 130 million impressions beyond the ad that ran in the game itself.

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