Sweetgreen Pilots Subscription Service

Restaurant brand Sweetgreen is testing a subscription service that would give customers who purchase a “Sweetpass” a $3 credit on qualifying orders, reports CNBC. The $10 pass can be used once per day for the 30-day period for which it’s valid.

“Customers are obviously excited to eat healthy and start the year with the kind of new habits and routines and things like that. We think that we can play a big piece of that,” said Daniel Shlossman, Senior VP of digital and growth at Sweetgreen.

As of third quarter 2021, Sweetgreen counts 1.35 million active customers online and in stores. However, its digital customers make 46 percent more visits per quarter than in-person customers, and they spend 21 percent more per order.