Taco Bell (Irvine, Calif.) opened its doors to its newest Cantina-style restaurant experience last week in the heart of Los Angeles.
Located on Hollywood Boulevard in a historic 1920s property that was formerly a bookstore, the restaurant was designed to exude a “golden-age era vibe,” the chain said in a media release.
The Hollywood Cantina includes a “Taco Shop” featuring a movie screen and DJ-ready speakers. Customers will also find merchandise and a variety of alcoholic beverages for sale.
“We’re excited to be part of L.A. history with the continued expansion of our Cantina concept,” said Mike Grams, Taco Bell’s President and Global COO, in the release. “These flexible formats are bringing iconic Taco Bell experiences to our fans across America, made possible by strong partnerships with our franchisees and the best restaurant teams.”
“We’re continuing to push the boundaries and innovate for communities hungry for elevated dining experiences from quick-service restaurants they love, and our new Hollywood Cantina is poised to be a guest favorite,” said Mark Reed, Owner of C&R Restaurant Group and Taco Bell franchisee.