Headlines

Taco Bell Opens New Cantina Restaurant on Hollywood Boulevard

Customers greeted with “golden-age era vibe”

Published

1 year ago

February 21, 2023

Makaela Mertic

Taco Bell Opens New Cantina Restaurant on Hollywood Boulevard — Courtesy of Taco Bell

Courtesy of Taco Bell

Taco Bell (Irvine, Calif.) opened its doors to its newest Cantina-style restaurant experience last week in the heart of Los Angeles.

Located on Hollywood Boulevard in a historic 1920s property that was formerly a bookstore, the restaurant was designed to exude a “golden-age era vibe,” the chain said in a media release.

The Hollywood Cantina includes a “Taco Shop” featuring a movie screen and DJ-ready speakers. Customers will also find merchandise and a variety of alcoholic beverages for sale.

“We’re excited to be part of L.A. history with the continued expansion of our Cantina concept,” said Mike Grams, Taco Bell’s President and Global COO, in the release. “These flexible formats are bringing iconic Taco Bell experiences to our fans across America, made possible by strong partnerships with our franchisees and the best restaurant teams.”

“We’re continuing to push the boundaries and innovate for communities hungry for elevated dining experiences from quick-service restaurants they love, and our new Hollywood Cantina is poised to be a guest favorite,” said Mark Reed, Owner of C&R Restaurant Group and Taco Bell franchisee.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design