Investment in live experiences has the potential to deliver three times the ‘purchase advantage’ over other media channels for brands launching a consumer product or service,...
In a move that signals an industry shift, blurring the lines between activations, pop ups and live events, WPP’s SET Experience Group has united its family...
Technology’s presence in popular culture is inescapable – so much so that the debate over whether “retail is dying” and “technology is taking over” has caused...
