Brand owner WHP calls store at high-profile mall “a must”
WHP Global unit also expanding to airports and shipboard locales
WHP Global teams with El Puerto de Liverpool on move
The department store retailer will bring the shops to all of its locations in time for the holiday season
The 20,000-square-foot space will feature experiential and interactive elements
The move is part of a strategy to attract Millennial shoppers
400 locations are planned to open throughout Macy's in 2022
New owner WHP Global says it’s aiming to open Toys “R” Us stores in the U.S. before the holidays.