Target Opens First 'Beer Cave'

Target (Minneapolis) has launched a new concept in one of its Denver stores to drive alcohol sales. The retailer recently moved the store’s beer and wine section to the front of the store and installed new signage as well as open its first and only walk-in “beer cave,” reports The Street.

The company has been seeking to provide more localized products to customers, and the beer cave is an element of that. Additionally, over the past year, the retailer has also made an effort to expand its local craft beer portfolio, stocking its stores with local brews. Since last year, the retailer has gone from selling 100 beer brands to more than 300 as a part of this initiative.