Target (Minneapolis) has announced that it is partnering with Massachusetts Institute of Technology (Cambridge, Mass.) to improve how the retailer sources, offers and positions food in its stores.
The partnership will officially launch next year with the opening of the Food + Future coLab at MIT. Over the next 15 years, it will analyze, among other elements, how public opinion about food is evolving and the future of food in how it will be grown, consumed and sold.
Target is also partnering with the school’s Open Agriculture initiative, which will launch another multi-year collaboration with the aim of investigating urban farming, reports Fortune.