Generous Brands 2.0: Retail’s Ongoing Journey Toward the Greater Good

Learn how to establish an emotional connection with your customer by incorporating social well-being into your mission. In his session, “Generous Brands 2.0: Retail’s Ongoing Journey Toward the Greater Good,” Fitch's Christian Davies reminds retailers that Generations Y and Z, collectively the largest block of consumers in history, tend to be more social conscious than their predecessors. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, learned how to adapt their cultures to marry commercial realities with a responsibility toward a higher purpose. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.