Videos

Generous Brands 2.0: Retail’s Ongoing Journey Toward the Greater Good

Christian Davies (Fitch) speaks about retailers who are doing well by doing good

Published

8 years ago

September 7, 2016

kmpeyton

Learn how to establish an emotional connection with your customer by incorporating social well-being into your mission. In his session, “Generous Brands 2.0: Retail’s Ongoing Journey Toward the Greater Good,” Fitch's Christian Davies reminds retailers that Generations Y and Z, collectively the largest block of consumers in history, tend to be more social conscious than their predecessors. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, learned how to adapt their cultures to marry commercial realities with a responsibility toward a higher purpose. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design