Tommy Hilfiger Doubles Down in Paris

Tommy Hilfiger (New York) plans to open a two-story, 7800-square-foot unit in Paris next February, across the street from famed L’Olympia music hall. The new store will become the brand’s second in the French capital.

According to Women’s Wear Daily, “the environs seem particularly apt given the American designer’s passion for rock music, headlined by a spring collection inspired by the vintage style of musicians of the late 60s and early 70s.”

Hilfiger’s global ceo says France is a key growth market for the brand, which operates 30 stores throughout the country, including a flagship on the Champs-Élysées.