Toys “R” Us Expands Private Label Assortment

Wayne, N.J.-based Toys “R” Us Inc. has expanded its assortment of branded merchandise to create a competitive point of difference as the company furthers its initiative to offer products that are not available anywhere else. “With the expansion of our line of Babies “R” Us-branded products, that same reliability is found in new lines of quality items that make parenthood easier from infancy through childhood,” says Larry Azar, vp, product development, juvenile and apparel.

The additional product lines include new infant feeding bottles and accessories, baby gear, bedding, room decor, food, formula and snacks, all under the Babies “R” Us brand name.

Toys “R” Us operates in 873 Toys “R” Us and Babies “R” Us stores in the U.S. and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions.