Tuxedos by Rose has been located in N. Bergen, N.J., just across the bridge from Manhattan, since 1953. So owner Dennis Valone knows a thing or two about the formalwear business. One such certainty was that his store needed dressing up to greet the new millennium. Valone called on Maxey Hayse Design Studios (Bloomfield, N.J.) to create a new look and layout.
To free up floor space and present the tuxedos in a simple-but-sophisticated way, designers devised a system of pivoting steel panels that displays jackets on the front side and store fit jackets behind them. Aluminum trusses above the panels are used for signage and brand identity.
A secondary display area includes a jewelry case, storage and workable counter space for measuring pants. To free up more space for fittings and consultations, aluminum display boxes are suspended from a grate-and-truss system above the counter. Valone says the new design is sleek and sophisticated, a fitting image for his line of business.
Client: Tuxedos by Rose, N. Bergen, N.J. — Dennis Valone, owner
Design: Maxey Hayse Design Studios Inc., Bloomfield, N.J. — Susan Pitaccio, president
Suppliers: Maxey Hayse Design Studios Inc., Bloomfield, N.J. (fixturing, props and decoratives); Artistic Tile, Paramus, N.J. (flooring); ALU, New York (mannequins); Illusions of Grandeur, Nutley, N.J. (wall finishes)
Photographer: Marc Rosenthal, Hoboken, N.J.