The two founders of the catalog and retail company Coldwater Creek (Sandpoint, Idaho) – Ann and Dennis Pence – announced the promotion of Georgia Shonk-Simmons to ceo and a seat on the board of directors, effective Jan. 1, 200. Shonk-Simmons had been president of the Catalog & Retail Sales Division. Prior to that, she had been vp and director of merchandising, and an executive vp with the Spiegel Corp.
Coldwater Creek labels itself “a leading multi-channel retailer” of Coldwater Creek-brand women's apparel, jewelry, gift and home merchandise. It began as a direct mail catalog house, but has since widened its marketing approach with two web sites and a number of full-line retail stores. in major metropolitan areas.