Cutting edge and creative visual displays and windows caught the eyes of judges in VMSD’s 2010 International Visual Competition. “There’s a polarity in visual right now, between those taking a chance and those playing it safe,” says judge Christian Davies, executive creative director, Americas Fitch (Columbus, Ohio). “We were drawn to things that were different.”
Macys’ Herald Square took home Best of Show honors for a fashion window campaign using colored pieces and rolls of paper. Judges found the layered, artistic installation of colored paper perfectly enhances the fashion-adorned mannequins standing in front.
“It illustrates the marriage of composition and product. It complemented the product instead of becoming the story,” says judge Beth Harlor, associate director, CBDi design, Procter & Gamble (Cincinnati).
Below is a list of the 2010 winners. For more on these winning projects, as well as VMSD’s exclusive visual trends report, see the July issue.
Click here to see a video of Diesel's award-winning interactive window.
First Place Winners:
Windows: Special Theme (tie)
Macy’s Herald Square
“Paper”
Windows: Special Theme (tie)
Diesel, Dusseldorf, Germany
“Interactive Window”
In-Store Apparel Presentation
Liverpool, Zapopan, Mexico
Liverpool Zapopan Department Store
In-Store Accessories/Beauty/Shoes Presentation
Liberty of London, London
“Hermes Scarf Chandelier”
In-Store Home Goods Presentation
Macy’s on State Street, Chicago
“Spring China Tables”
In-Store Storewide Promotions
Macy’s on State Street, Chicago
“Glamorama”
In-Store Seasonal Promotion
Tiffany & Co., New York
“Holiday 2009”
Windows: Product
Apple, global
“17-in. Green Window”
Windows: Event-Related
Macy’s Herald Square, New York
“2009 Flower Show”
Windows: Cause-related
The Bay, Queen St., Toronto
“Cancer Windows”
Windows: Apparel
The Bay, Queen Street, Toronto
“Accessorize”
Holiday Windows
The Bay, Queen Street, Toronto
“Canadian Christmas”
Awards of Merit:
In-store Accessories/Beauty/Shoes Presentation
Tiffany & Co., Seattle
“Display Elements”
Windows: Product
Apple, global
“Flying Apps”
Windows: Special Theme
Holt Renfrew, Toronto
“Blogger”
Windows: Special Theme
The Bay, Queen Street, Toronto
“Ed Hardy Windows”
Windows: Cause-related
Macys’ Herald Square, New York
“Art Under Glass”
Windows: Apparel
The Bay, Queen Street, Toronto
“Contemporary Windows”
Holiday Windows
Hugo Concept Store, Berlin
“Visual Display Campaign”
Holiday Windows
Macy’s State Street, Chicago
“Be Dazzling”
Temporary Retail Space
The Bay, Queen Street, Toronto
“Barbie”
In-Store Seasonal Promotions
Macy’s, New York
“Holiday 2009”
In-Store Accessories/Beauty/Shoes Presentation
Tanishq, Chicago
“The Lotus Collection”