First place, Windows: Fashion Collection, Apparel
Holt Renfrew, February Shoe Launch
To celebrate the opening of its shoe department, Holt Renfrew’s installation and center court display paid homage to those celebrities, both fairytale and on the silver screen, known for their shoes. Dorothy and her red slippers, Carrie Bradshaw and her Manolo Blahniks and Imelda Marcos and her collection take a turn in the spotlight.
Design: Holt Renfrew & Co. Ltd., Toronto – Tracy Fellows, vp, marketing; John Gerhardt, creative director; Tracey Peters, manager, national visual and merchandising; Susanne Shaw, visual presentation manager
Mannequins: Rootstein, London
Props/decoratives: Tom McAneney, Toronto
Signage/Graphics: Dot and Dash, Toronto
Photography: Jay Robinson, Saw Photography, Toronto
First place, Windows: Seasonal Event
Macy’s Herald Square, Flower Show
Macy’s Herald Square brought its annual flower show to life by creating couture gowns that tied into six garden themes: spring, hydrangea, black and white, African, Asian and rainforest.
The gowns were made entirely of silk flowers that blended with the real flowers that filled the windows. The effect was as if the mannequins were growing out of the gardens.
Design: Macy’s Herald Square, New York – Paul Olszewski, director of windows; Douglas Fowler, assistant window manager
Nursery: Ireland Gannon Associates Inc., East Norwich, N.Y.
Props: Think Tank Arts, New York; David and Phillipe Blond, New York
Photography: Richard Cadan, Brooklyn, N.Y.
First place, Windows: Product Launch
Apple, “Popcorn”
When Apple Computer launched its new visual campaign for the video iPod nano, its window display featured a single prop: popcorn. Popcorn? Digital music and video player? And the connection is what?
The connection is scale. The oversized popcorn kernels conveyed the message that these new video devices are small. “Using oversized popcorn next to images of the product, you get the message about size right away,” said judge David Hogrefe, managing director at Fitch (Powell, Ohio).
The campaign was designed and created by Apple’s Michael Fisher, senior creative director.
Client: Apple, Cupertino, Calif. – Michael Fisher, senior creative director; Tracey Finger, creative, senior manager; Vicki Spielman, visual production manager
Fixtures: Delphi Productions, Alameda, Calif.
Props/decoratives: Constructive Displays, Bronx, N.Y.
Graphics and vinyl cut letters: Coloredge, New York
Photography: Circe, New York
First Place, Windows: Cause Related
Hudson’s Bay Co., Fashion Cares campaign
The annual MAC Cosmetics Fashion Cares gala, held at Hudson’s Bay Co., carried a “Peep” theme inspired by the age of burlesque and peep shows. Mannequins in suggestive displays were recreated in store windows, which were covered in decals, with only a small hole to allow age-appropriate passersby to the peep the views inside the windows.
Dramatic lighting and burlesque music played on outdoor speakers added to the experience.
Client: Hudson’s Bay Co., Toronto – Ana Fernandes, creative design manager; Denis Frenette, director, ISM-HBC
Lighting: Westbury National Show Systems Ltd., Toronto
Mannequins/forms: Gender Mannequins, Montreal
Props: Spaeth Designs, New York; Linea Marketing Ltd., Markham, Ont.
Signage/Graphics: Zebra Studios, Toronto
Photography: James Doiron, Toronto
More first place winners here.