Categories: Mass Merchants

Wayfair Launches Holiday Pop-ups

Online-only home goods retailer Wayfair has launched two holiday pop-ups, one at the Natick Mall in Natick, Mass., and the other at the Westfield Garden State Plaza in Paramus, N.J. Home design experts will be on-hand to answer questions and recommend products, and visitors can learn more about specific DIY projects in a “how-to” educational section. These pop-ups are the first physical retail locations for the brand.

This store opening originally appeared in the November 2018 issue of VMSD in the "On Our Radar" section. 

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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Jennifer Acevedo
5 years ago

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