Wilson Sporting Goods has opened a new store in Santa Monica, Calif., its first location west of Chicago and sixth total.
Notably, the store at 1349 Third St. Promenade features an area that allows shoppers to test products before buying them, including a basketball hoop, hitting wall and on-site racquet stringing.
It also features an “Equipment Room” where shoppers can rent select products to playtest on their own outside of the store. Rental fees range from $5 to $10 per day based on product, and all rental fees will be taken off the final price if purchased.
Wilson has two stores in Chicago and three in Manhattan, including a SoHo flagship and stores on the Upper East Side and Columbus Circle. As with its other stores, the Santa Monica location will offer an assortment of products across multiple sport categories, as well as the newest styles from its technical sportswear collection.